A marketing blueprint is a complete package of different activities and materials that a company can use to attract its customers. These maybe in the form of business cards, logos, websites, trade shows, conferences, customer services and call centers.
Creating a marketing blueprint is the science of creating emotional connections with your customers, strong enough to convince them to purchase your products or services. Once mastered, this complex process will lead your company to new heights but before that, you should know what steps will be helpful while creating an effective marketing blueprint.
First of all, you need to understand your buyers. For this, you will be required to analyze your market and identify your target audiences along with their needs, demands and expectations. After a considerable time, you will be able to create an emotional bond with your target audience and predict what they are looking for in your company products or services.While making your marketing blueprint, try to make it as informal and interactive as possible. It is a fact that real people like to do business with real people and therefore, you need to enter into the market as their friends and well wishers. You can write about yourself in the marketing blueprint, add your photos and invite customers into your world.
Take a look at how your competitors or companies in another industry are using their marketing tools. You can use the same strategies but adequately change them to suit your product or service. Observe the marketing tools that are successful in other industries and try to implement them as per your needs and preferences. It is not always a good idea to re-invent your own marketing strategies. If you are a beginner or a small scale business owner, you cannot take risk of loss and failure.
Try and observe yourself and determine how your company is different in the entire industry. Try to find out what your special features are and highlight the unique factor(s) in your marketing blueprint. This will attract more customers towards your company and they may decide to make their purchase from you. More so they will develop the taste of trying out something new after going through your blueprint.
Story telling is perhaps the most effective method of marketing a product or service. Make it a compelling one so that your customers can relate themselves to it. Remember why you entered into this industry and try to use those reasons to attract new customers to your company.
Last but not the least, strategically plan all your tactics and try to remain in contact with the market as much as possible. With such an effective marketing blueprint, you are sure to carve a niche for your self in the industry.